How This Brand got a 45% Boost in RoAS
☕ The Growth Espresso Edition #87
🗓️ Wednesday, 11th Aug 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
We’ve been reviewing hundreds of brand ads every single day (yes, we geek out over ads), and let me tell you, there’s a new trend taking over. Brands are flipping the script on traditional catalog ads—and trust me, it’s something you’ll want to copy!
They’ve ditched those boring, generic product images and are now rolling out sleek, on-brand visuals that practically beg to be clicked. And here’s the kicker: they’re doing it without manual design work! 🚀
Curious? Keep reading to find out how brands in your space are leveling up their catalog ads, and why you should too. Plus, we’ll show you how to get the same result—because who doesn’t want a 45% boost in ROAS? 😉
Ready to revamp your paid ads? Let’s dive in!
Take a look at these recent catalog ads from Tiffany & Co. They’ve added a unique twist—can you spot what’s different?
These ads aren’t manually designed. Instead, they’re auto-generated by pulling product images directly from their website and adding key details.
Before: simple white background, basic product images.
After: dynamic visuals that are more on-brand and engaging.
With enhanced catalog ads, you don’t just show a product—you sell it with style and purpose. Displaying your product's quality enhances shoppers' decision-making by 40%.
The best part? These ads aren’t manually designed!
It’s all automated—simply adding extra info to a plain image from the feed transforms it into something that converts better and fits the brand’s identity.
Instead of manually designing each ad, Tiffany & Co. (and other brands) use dynamic templates and pulls product details—like pricing, discounts, reviews, and features—straight from their existing feed. This creates ads that are on-brand, visually appealing, and more likely to grab attention.
See these examples (with multiple use-cases):
PS: Can you guess what these legendary brands have all in common?
They all use enhanced catalog ads that look good and perform better by 50% in an effortless manner.
To elevate your catalog ads, we’ve teamed up with RetainIQ. Their platform is designed to unlock creative possibilities and enhance your Dynamic Product Ads (DPA), boosting performance by up to 50%. Schedule a call with them to see how they can transform your ads and help you scale!
With RetainIQ, you can transform your ads into visually striking pieces that capture attention and drive results. Schedule a call now to see how your brand ads will look like?
PS: Most brands see 15-20% improvement in ROAS within 45 days.