Is Your Brand Ready for Memorial Day Sale?
☕ The Growth Espresso Edition #115
🗓️ Tuesday, 13th May 2025
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
Memorial Day’s just around the corner. And while yes, it’s a time to honor our heroes, it’s also the unofficial start of summer — think burgers on the grill, beach escapes, road trips with questionable playlists, and (most importantly for us) lots of people in a buying mood.
So the real question is: Will they buy from you?
Let’s dig into a quick story — because if you’re like me, you learn best from real-world wins, not fluffy theory.
How REI Turned Weekend Vibes into Revenue
REI Co-op, a brand that sells outdoor gear, wasn’t totally sure what to do for Memorial Day. Should they run a generic sale? Push gift cards? Sit it out?
Instead, they sent a simple poll to their email list. Nothing fancy. Just asked folks where they were headed for the long weekend.
Here’s what they found:
🛍️ 69% said they planned to shop
🏔️ 55% were going to the mountains
🏖️ 45% were headed to the beach
That’s it. That tiny bit of insight? Pure gold.
Tailored Campaigns = Real Results
Armed with the poll data, REI segmented their list and sent personalized emails based on location and activity.
Hikers got product recs for the mountains.
Beach-goers got lightweight, breezy picks for the coast.
And the imagery? Custom for each segment. The cherry on top? A personalized loyalty block at the bottom to nudge repeat purchases.
What happened next?
✅ 14x ROI
✅ 33% of revenue directly tied to these personalized emails
All from one simple question and smart follow-through.
Want Results Like This?
I’ll say it straight — results like REI’s don’t just happen. They come from combining insight with execution.
That’s where RetainIQ comes in.
We help eCommerce brands like yours send emails that actually speak to your customers. Not just “Hi [first name],” but dynamic personalization — changing the hero image, swapping products, adjusting copy — all based on data like preferences, behavior, and location.
Over 100+ DTC brands trust us with this. We’ve done the hard work of making personalization scalable (without blowing up your creative team’s calendar).
Brands That Can Benefit From Memorial Day Marketing
REI obviously isn’t the only brand that can profit from some Memorial Day marketing. Almost any brand can, but here’s a special callout to the following industries:
Sports equipment
Camping gear
Outdoor apparel sellers
Because here’s what your competitors are up to:
A Memorial Day sale can also be for you if you:
Sell giftable products
Sell anything that spells summer
For examples, see the emails below.
Why RetainIQ?
Because the best emails aren’t just sent — they’re felt.
And that’s exactly what RetainIQ helps you do: craft emails that feel personal, relevant, and perfectly timed — without burning through hours of manual work. Whether it’s swapping out hero images based on someone’s location, tailoring offers to their past behavior, or inserting loyalty blocks that drive repeat purchases — our AI-powered personalization engine handles it.
We’ve helped 100+ DTC brands turn everyday campaigns into high-converting touchpoints. And with Memorial Day just around the corner, now’s the time to plan smarter — not harder.
📈 Higher ROI.
🧠 Lower manual effort.
📬 Emails your customers actually care about.
If you’re ready to turn this Memorial Day into a serious revenue moment — let’s chat. Book a free consultation, and we’ll walk you through ideas tailored just for your brand.
👇 Book your free email audit — and let’s make this summer kickoff your strongest one yet.