How this Ecom Brand Generated $133k in a month using Personalized Emails
☕ The Growth Espresso Edition #74
🗓️ Monday, 20th May 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
Case Study: White Mountain Puzzles
For over three decades, White Mountain Puzzles has been dedicated to creating top-tier puzzles that bring joy to the entire family. They provide a diverse range of vibrant jigsaw puzzles designed by renowned artists, catering to individuals of all ages and skill levels.
The Challenges:
White Mountain Puzzles boasts a sizable subscriber base and maintains a high email frequency. However, over time, they hit a plateau and were not able to engage their audience as they lacked individuality, causing their progress to stall. This is where RetainIQ stepped in, offering Smart Widgets that enabled the company to effortlessly send personalized emails to a large audience, improving the quality of their email communication.
With a sizable subscriber base they already had the user’s data but were not able to use it to its full potential to provide them with tailored content based on their past purchases and their behavior on the site hence failing to seamlessly continue the user’s journey.
Moreover, they grappled with the absence of effective personalization, which meant that their content didn't cater to individual user preferences and behaviors, hindering the overall user experience. Lastly, segmenting their audience was a daunting task with their existing setup, making personalized email marketing a challenge.
What worked for them:
The introduction of the "Site Action Widget" proved highly effective in generating orders by streamlining the user's journey and enhancing cart and browse recovery. This improvement significantly contributed to increased conversions and a more seamless user experience.
Furthermore, the incorporation of hero image personalization exceeded expectations, indicating that users greatly appreciated the tailored experience. This enhancement led to a substantial boost in clicks, further enhancing engagement and conversion rates.
Additionally, the introduction of the "Product Recommendation" block, which considered factors like Piece Count (1000, 500, or 300), Difficulty, and Themes, promised to facilitate effective cross-selling and upselling, with the inclusion of GIFs amplifying user engagement.
The successful implementation of these strategies was evident in the remarkable results achieved during specific sales events. For instance, during the "Back to School Sale," there was a remarkable 64% increase in orders, with a strategy based on the last user activity & recommendations featuring products with social signals to drive clicks and conversions.
Similarly, the "National Ice Cream Day" sale experienced a 26% increase in orders, with a strategy founded on site actions and dynamic personalized blocks, accompanied by a hero image promotion, which significantly boosted clicks and conversions. These initiatives not only addressed the challenges at hand but also underscored the effectiveness of a data-driven and user-centric approach to online strategy.
Results?
Personalizing your emails achieves several things:
Customers see content relevant to their interests and are less likely to be frustrated
They are more likely to engage with your emails and ultimately purchase more
Your customers feel seen and heard - building stronger, loyal relationships
To see the personalization engine in action, please book a personalized demo with my team using the link below where we’ll show you how your brands email look like before and after using personalization widgets.
In case you’re wondering if personalized emails are a good fit for YOUR business, I’d love to discuss this further with you! Just book a 30 min call with us and I’ll give you 3 personalized strategies that will 100% bump up email engagement for your brand.
Don't miss out—your competitors won't!