Catalog Ads Ideas for your Brand
☕ The Growth Espresso Edition #100
🗓️ Thursday, 16th Jan 2025
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
Let’s have an honest chat—are you still running plain, boring catalog ads like these?
You know the ones: plain white backgrounds, standard product images, and a “meh” vibe overall. Don’t worry, you’re not alone.
But if you want to stand out (and who doesn’t?), it’s time to up your game. Let me show you how a couple of big names turned their catalog ads from “blah” to “wow.”
What’s the Problem with Plain Ads?
Picture this: You’re scrolling through social media, and all you see are ads that blend together. No brand identity, no spark, no reason to click. That’s the reality of plain catalog ads. They don’t tell your story, they don’t grab attention, and they certainly don’t make people want to hit “buy now.”
New Balance, Sephora, and H&M were stuck in this rut too. Their ads weren’t bad, but they weren’t working hard enough either. Sound familiar?
How They Fixed It
Take New Balance and Sephora. They ditched the plain Jane approach and created ads that screamed brand power. We’re talking:
• Adding their logos (because brand recall matters).
• Showcasing prices and colors (to make decision-making easier).
• Even throwing in testimonials (because, let’s face it, social proof sells).
And then there’s H&M. They wanted their new collection to shine, but Meta’s basic ad setup wasn’t cutting it. So, they got creative—literally. They cleaned up their catalog feeds, added stunning backgrounds, and made sure every product image looked polished and professional. The result? Ads that didn’t just look good—they performed like rockstars.
Let’s Talk Results
Here’s where it gets exciting. After revamping their ads:
• H&M saw a 37% jump in RoAS.
• New Balance and Sephora enjoyed a 47% boost in RoAS and 130% higher CTR.
These aren’t just numbers; they’re proof that when you make your ads work harder, they deliver.
Why This Matters for You
Here’s the thing—your catalog ads are your storefront in the digital world. They’re what people see first, so they need to make a lasting impression. If New Balance, Sephora, and H&M can turn things around with a few smart tweaks, so can you.
See these examples for yourself:
Apparel Brands
Footwear Brands
Ready to Transform Your Ads?
If you’re tired of running ads that don’t do your brand justice, there’s good news: RetainIQ can help. They specialize in turning plain ads into scroll-stopping, revenue-driving machines.
And guess what? They’re offering a free demo to show you exactly how it’s done.
👉 Book your free demo and see your ads in action.
Trust me, you’ll wonder why you waited this long to make the switch. Let’s turn those ads into your brand’s best salesperson! 🚀