A Meme that Conveys the Sad Reality of Email Marketing
☕ The Growth Espresso Edition #73
🗓️ Wednesday, 15th May 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
I recently came across this meme (on Linkedin, of all places), and found it so relatable (and funny).
However, if you look into it, you’ll realize that this is, in fact, a very real problem. And it’s not me saying it, it’s the customers themselves.
71% of customers expect brands to personalize email content to their preferences (for example, like Amazon does on the website)
76% of shoppers are frustrated when they receive generic emails and recommendations
To address this problem, RetainIQ has built the first-of-its-kind, AI-powered email personalization engine that studies customer behavior and activity on the website, and sends personalized emails to every single subscriber in your list.
Here’s a simple example showing how it works:
Personalizing your emails achieves several things:
Customers see content relevant to their interests and are less likely to be frustrated
They are more likely to engage with your emails and ultimately purchase more
Your customers feel seen and heard - building stronger, loyal relationships
To see the personalization engine in action, please book a personalized demo with my team using the link below:
In case you’re wondering if personalized emails are a good fit for YOUR business, I’d love to discuss this further with you! Just book a 30 min call with us and I’ll give you 3 personalized strategies that will 100% bump up email engagement for your brand.
Don't miss out—your competitors won't!