5 Email hacks you should absolutely steal (even if you DIY)
☕ The Growth Espresso Edition #114
🗓️ Monday, 28th Apr 2025
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
Most brands think email is about sending discounts.
Top brands know email is about building relationships at scale — and then making the sale feel effortless.
Big difference.
Here’s what separates them:
1. They don’t send more emails. They send smarter ones.
Example:
Instead of blasting everyone with a 10% off coupon, they trigger a flow only when you browse a product but don’t buy.
You get an email like:
“Still thinking about the midnight blue joggers? They’re almost gone…”
It feels personal. Urgent. Relevant.
→ Open rates and conversions skyrocket.
2. They create behavior-driven journeys , not random blasts.
Psychology tip: Humans hate friction and love feeling “seen.”
When your emails anticipate their needs (e.g., post-purchase tips, refill reminders, loyalty milestones), you create micro-moments of trust.
Trust = higher lifetime value (LTV).
3. They segment relentlessly.
Real-world move:
VIP customers get early access.
Cart abandoners get reminders (but not every day).
Window shoppers get product education instead of pushy promos.
One-size-fits-all emails?
Those belong in 2015.
4. They personalize beyond “Hey {{First Name}}”.
Example: Imagine buying skincare from a brand.
Instead of a generic “New Arrivals” email, you get:
“Based on your recent purchase of Vitamin C serum, here’s what dermatologists recommend next…”
Feels like 1:1 attention.
(Your brain literally releases dopamine when something feels tailored to you.)
5. They protect their list like it’s gold.
Because it is.
✅ Regularly cleaning disengaged subscribers.
✅ Re-engagement campaigns before pruning.
✅ Focused list-building efforts (pop-ups, quizzes, lead magnets that actually offer value).
Bottom line:
Top brands treat their email program like an extension of the customer experience — not just a channel to push products.
Now…
Building all this isn’t rocket science.
But it does take a smart system, a team, and honestly, a lot of time (or a pretty big budget — $15k/month+ if you’re staffing it internally).
Which is why some of the fastest-growing brands are working with Shopify Gold Partners like RetainIQ instead of trying to DIY everything.
Here’s the shortcut:
Flows, campaigns, segmentation, personalization, deliverability — all managed for you.
Powered by proprietary AI that dynamically adjusts every email based on customer behavior (images, offers, content — all custom per subscriber).
No bloated agency retainers or 6-month contracts.
All starting at $1800/month.
It’s like getting the A-team email setup — without the in-house costs.
If you want, I can intro you to the RetainIQ team — they’ve helped 100+ brands boost email revenue by 2.5x and AOV by up to 500%.
If you’re curious how this could look for your brand, here are a few options:
👉 Book a Free Demo — See RetainIQ in action and how it can tailor to your brand.
👉 Get a Free Email Audit — Our experts will review your current setup and show you hidden revenue gaps.
👉 Schedule a Strategy Call — Chat 1:1 with an email expert and walk away with actionable ideas (no obligation).