41 Proven SMS Templates to Drive Your BFCM Sales
☕ The Growth Espresso Edition #99
🗓️ Thursday, 7th Nov 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
With Black Friday Cyber Monday just around the corner, it’s a great time to level up your SMS game for the season. For this week’s edition, I’ve pulled together a bunch of SMS examples that are perfect for BFCM—think of them as little nudges to help your brand stand out amidst all the holiday buzz.
I have tried finding the best tried-and-tested message formats to boost urgency, drive clicks, and keep customers excited. Whether it’s last-minute reminders, VIP-only offers, or clever conversational hooks, these examples are crafted to inspire you to create SMS campaigns that genuinely connect with your audience.
Let’s dive in!
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Black Friday Warm-up: November 8th – 15th
Every year, Black Friday seems to start earlier, right? It’s like a warm-up for the main event! To make sure your brand stands out, start building that excitement now so you’re top of mind when Black Friday officially hits. Try launching a teaser campaign to drop hints about your special deals, give customers a sneak peek of what’s to come, or simply start the conversation with a friendly reminder that the biggest shopping day of the year is right around the corner!
SMS Templates:
1. “It’s the month of bold discounts and big savings! Start it off with a {DiscountValue} offer from {SiteName} and stay tuned for more major sales: {DiscountCodeUrl}”
2. “{SiteName}: Our Black Friday warm-up sales have begun. Early deals for early shoppers. Shop them all with discount code {DiscountCode} for an extra {DiscountValue} off: {DiscountCodeUrl}”
3. “Get a jumpstart on Black Friday with code {DiscountCode} and get {DiscountValue} off your purchase from {SiteName}: {DiscountCodeUrl}”
4. “Looking to unwind after a busy day, {FirstName}? Our annual Black Friday sale just started! Head over to {SiteName}, kick back, and enjoy: {SiteUrl}”
5. “{SiteName}: Why wait for Black Friday when we have all of November, {FirstName}? Our pre-BFCM sale launches today with discounts up to {DiscountValue} off. Go, go, go: {DiscountCodeUrl}”
VIP Early Access: November 18th
It’s time to reward your best customers with a taste of Black Friday before anyone else! For this phase, segment your most loyal, long-term, or highest-spending customers and give them exclusive, early access to your Black Friday deals. Make it clear that these special offers are just for them, and give a two-day limit to create a sense of urgency without overwhelming them. The goal here? To make them feel valued, special, and ready to shop early!
SMS Templates:
1. “Black Friday started early at {SiteName}, {FirstName}. This is your special invitation! Click here to access exclusive deals available just for you: {SiteUrl}”
2. “Being a {SiteName} subscriber pays off, {FirstName}. As one of our most loyal customers, you’ve earned early access to our endless Black Friday deals. Enjoy: {SiteUrl}”
3. “{SiteName}: Time for a Black Friday Preview! Get a first look at this year’s exclusive BFCM deals—only available for the next 12 hours: {SiteUrl}”
4. “{SiteName}: Pssst… We just dropped an EXCLUSIVE Black Friday Collection! Shop before it goes: {SiteUrl}”
5. “24-hour flash sale at {SiteName} just for our most loyal customers. Everything must go in a flash, {FirstName}—get to it pronto: {SiteUrl}”
VIP Early Access (Final Hours): November 21st
This is it—the final call for your VIP customers to grab those early Black Friday deals! For your loyal customers who haven’t yet made a purchase, this is your chance to spark a bit of urgency and capitalize on that powerful fear of missing out (FOMO). Remind them that these are the last hours of their exclusive skip-the-line access. A simple nudge now can create that push they need to jump in before the rush begins!
SMS Templates:
1. “{SiteName}: Final hours of our exclusive Black Friday sale, {FirstName}! You’re part of a select group to get our best deals early—don’t let it slip away! Shop now: {SiteUrl}”
2. “The clock is ticking, {FirstName}! ⏰ {SiteName}’s pre-Black Friday sales are about to close. Hurry and grab these deals before everyone else: {SiteUrl}”
3. “{SiteName}: Did you miss our last message, {FirstName}? Don’t worry, we’ve got you. Our early Black Friday sale is still ON for another 24 hours—head over and don’t miss out: {SiteUrl}”
4. “{SiteName}: What are you waiting for, {FirstName}? These early Black Friday sales won’t last forever. The best deals are running out fast, so grab {DiscountValue} off if you shop within the next 24 hours: {DiscountCodeUrl}”
Black Friday 48-hour Countdown: November 27th
It’s time to get everyone hyped up! Black Friday is just hours away, and this is your chance to keep your SMS subscribers on their toes. Send out a reminder to the entire list, building FOMO and anticipation. Encourage them to start browsing your Black Friday collection, make wish lists, and stay tuned for more deals dropping over the next 48 hours. This stage is all about creating that “I-can’t-miss-this” excitement as the clock ticks down!
SMS Templates:
1. “{SiteName}: We love to be ahead of the curve, {FirstName}. Our Black Friday sale is LIVE now! Get your shopping done before the crowd rushes in: {SiteUrl}”
2. “Ready for some early Black Friday shopping, {FirstName}? Start your splurge with {DiscountValue} off from {SiteName}. Be the first to shop: {DiscountCodeUrl}”
3. “{SiteName}: The wait is over, {FirstName}! Our Black Friday sale is ON. Deals up to {DiscountValue} off—first come, first served! Tap to grab them: {DiscountCodeUrl}”
4. “{SiteName}: Black Friday’s nearly here! Get a sneak peek at our early BFCM selection and shop with {DiscountValue} off today only. Don’t miss out: {DiscountCodeUrl}”
5. “{SiteName}: What’s hot and selling fast? Our Black Friday collection! Dive into our early BFCM deals and stay tuned as we add more offers: {SiteUrl}”
Black Friday: November 29th
The day is here! Starting today up until the Wednesday after, you should go big and bold on your discounts, copy lingo, and CTAs. Make sure you reach out to your SMS subscribers at least three times – roughly every 8 hours. FOMO and scarcity are powerful allies in increasing conversions. Go for single-item promos instead of bundle deals – save those for after Black Friday to help clear up some inventory. Communicate them to all of your SMS subscribers and email, no exceptions.
SMS Templates:
We’re kicking off Black Friday with our biggest sale of the year, {FirstName}. No joke, up to {DiscountValue} off sitewide: {DiscountCodeUrl}
It’s Cyber week, {FirstName}. Every day, from now until Monday, we’ll be adding new sellout deals. Keep an eye out for the offers of the year: {SiteUrl}
It’s Black Friday. Need we say more, {FirstName}? Head to our site and choose from over X of our finest deals. Up to {DiscountValue} off on selected items: {DiscountCodeUrl}
Ready or not, it’s here. {SiteName}’s Black Friday sale is ON and we’ve got some extra special deals for you. ✅ You’re almost there: {SiteUrl}
Don’t shop until you drop, {FirstName}. At {SiteName}, we have everything you need for the perfect Black Friday shopping spree. Ready, set, shop: {SiteUrl}
Weekend Sales Campaign: November 30th
Not everyone dives into Black Friday at the starting whistle—some shoppers might have missed the buzz or just need a final nudge. Give them one last chance to join the BFCM excitement with an extended weekend sale!
SMS Templates:
1. “Hooray! Black Friday isn’t over yet, {FirstName}. Our sale extends until Sunday—everything on {SiteName} is still discounted. Don’t miss out: {SiteUrl}”
2. “{SiteName}: Time’s running out, {FirstName}! Our Black Friday sale is ending soon. Grab our best discounts while you can: {SiteUrl}”
3. “{SiteName}: Final hours! Our Black Friday sale won’t last forever. Shop now and save {DiscountValue} off: {DiscountCodeUrl}”
4. “❤️ Thank you for being part of our journey, {FirstName}! To celebrate Small Business Saturday, we’re extending our Black Friday sale just for you. Enjoy {DiscountValue} off sitewide for the next 24 hours: {DiscountCodeUrl}”
Cyber Monday: December 2nd
Cyber Monday isn’t just the tail end of BFCM—it’s a big event in its own right, packed with jaw-dropping discounts across categories. From high-end electronics to must-have home goods, this is one of the year’s best chances for customers to score huge savings. So make the most of it by dialing up the urgency! Get your subscribers fired up for these last-minute deals and spark that FOMO to drive those final sales.
SMS Templates:
1. “{SiteName}: This is IT, {FirstName}. Our best Cyber Monday deals are live. Shop now and save {DiscountValue} off! {DiscountCodeUrl}”
2. “{SiteName}: It’s here, {FirstName!} Cyber Monday sales run today through Wednesday. Don’t miss out on incredible offers: {SiteUrl}”
3. “Breaking news: Cyber sales are live at {SiteName}. 24 hours to save big—grab your favorites or regret it later: {SiteUrl}”
4. “{SiteName}: {DiscountValue} off select items for the next 16 hours only, {FirstName}. No code needed—just tap here: {DiscountCodeUrl}”
5. “DEAL ALERT! Last-minute Cyber Monday specials from {SiteName}. Over X items at {DiscountValue} off. Don’t wait—stock won’t last: {DiscountCodeUrl}”
6. “{SiteName}: One last chance for {DiscountValue} off everything, {FirstName}. Our Cyber Monday deals end tonight or while stock lasts. Shop now: {DiscountCodeUrl}”
7. “Shop big, save even bigger! {SiteName}’s Cyber Monday sale is on—up to {DiscountValue} off sitewide. Hurry, ends tonight: {DiscountCodeUrl}”
8. “{SiteName}: FINAL CALL for our best deals of the year. Cyber Monday specials await you—save {DiscountValue} today: {DiscountCodeUrl}”
Wrap-up Extended Campaign: December 3rd
The final touch for your BFCM series targets those who didn’t convert over the weekend. With the holiday season in full swing, it’s the perfect time to nudge them with enticing post-BFCM deals. Highlight exclusive offers like BOGO and bundles to help them get a head start on Christmas shopping, letting them know it’s their chance to save while snagging holiday gifts. Think of it as a gentle, festive reminder to take advantage of deals while they last!
SMS Templates:
1. “Cyber ciao? More like Cyber wow! Head to {SiteName}’s post-BFCM clearance and grab the deals while they last: {SiteUrl}”
2. “The Cyber 5 is over, but not here at {SiteName}! Don’t miss our everything-must-go Tuesday with BOGO offers—24 hours only: {SiteUrl}”
3. “{SiteName}: {FirstName}, it’s a perfect match! We’ve got deals, you’ve got people to shop for. Check out our Black Friday bundle specials and keep your budget happy: {SiteUrl}”
4. “{SiteName}: Christmas came early, {FirstName}! We’ve unlocked some last-minute BFCM deals for you. Start shopping here: {SiteUrl}”
5. “{SiteName}: Don’t queue up this season, {FirstName}! Get your holiday gifts with {DiscountValue} off. Enjoy early shopping and big savings: {DiscountCodeUrl}”