4 Winning Static Ad Strategies from Top Brands
☕ The Growth Espresso Edition #105
🗓️ Thursday, 13th Feb 2025
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
Alright, let’s talk about static ads. You know—the ones that don’t move, don’t have fancy animations, and don’t scream “Look at me!” with some over-the-top motion graphics. Just a good old-fashioned image with a strong message.
And yet… some brands absolutely nail these.
You’ve probably scrolled past a thousand forgettable ones today. But then there’s that one ad that stops you. It’s not flashy. It’s not trying too hard. But something about it makes you pause. Maybe it’s a killer hook. Maybe it’s a crystal-clear USP. Maybe it’s a simple review that makes you think, “Okay, I need this.”
So today, I’m breaking down some of the best static ad examples from top brands. No fluff—just real ads with different messaging approaches that actually work. Whether you’re running paid ads or just want to sharpen your marketing instincts, you’ll walk away with a few ideas worth testing.
Let’s get into it. 🚀
Before moving ahead here is a word from today’s sponsor - Neurons
Create ads that stop the scroll
Great static ads make you stop, look, and take action. But what if you could know which ones will perform before spending a dime? With Neurons AI, you can.
- Test & optimize creatives before launch
- Get AI-backed recommendations to improve performance
- Measure brand attention & ad recall.
1. Static Image highlighting USP’s
🔥 Love this ad by Ridge
One of the best ways to scale? Speak to an audience that isn’t your typical buyer—but would definitely buy for someone else.
Ridge does this masterfully.
Instead of only targeting men for their sleek, minimalist wallets, they run ads that directly speak to women shopping for their partners.
🚀 Messaging: “Ladies, go get your man one! (They won’t be disappointed.)”
It’s short, playful, and effortless. No over-explaining, no fluff—just a nudge that taps into the universal reality of women making gift decisions for the men in their lives.
Why this works:
✅ It positions the product as the obvious choice for gifting.
✅ The language feels casual and conversational—like a friend’s recommendation.
✅ It shifts the focus from what the product is to why it’s a great buy.
A great reminder that sometimes, selling a product isn’t about convincing your customer to buy—it’s about convincing the person buying for them. 💡
🔥 Great ad by Naked Skin
This is how you make pricing feel like a no-brainer.
Instead of just listing the cost, Naked Skin flips the script with some good old “girl math.” 🧮
🚀 Messaging: “Girl math → Buy the handset once for $79.99, use it 5 times a week for a year… that’s $0.30 per use… which means it’s basically free.”
Genius. It turns a $79.99 purchase into what feels like a steal. No discount, no gimmicks—just a simple way to make the price sound ridiculously justifiable.
Why this works:
✅ Reframes cost as long-term value—making the price feel smaller.
✅ Leans into a trending concept (“girl math”)—instantly relatable.
✅ Feels conversational—like advice from a friend, not an ad.
The lesson? You don’t always need a price drop to drive conversions. Sometimes, just changing the way you present it is enough.
🔥 Great ad by Fulton
Static ads work—but only if you can pack a punch with a single image.
Fulton nails this by clearly highlighting the USPs & benefits of their product in a way that’s instantly digestible. No fluff, no distractions—just straight-up value.
🚀 Why this works:
✅ Clear & concise—You don’t have to guess why the product is great. It’s all right there.
✅ Easy to scan—A quick glance, and you get it. No long explanations needed.
✅ Visually structured—Each benefit stands out, making it effortless to absorb.
I love this ad by Huel because it talks about the outcome of the product “Saves time & it’s healthy”.
Outcome-based headline & highlighting USPs of the product with pointers.
2. Static Image with Core Benefit
🔥 Great ad by Curology
Not only does this ad nail the USP & core benefits in the headline, but what’s even more interesting? The way they test visuals.
They already found a winning headline & messaging, so now, they’re running three different ads—keeping everything exactly the same except for one thing: the visuals.
🚀 Why this is smart:
✅ It isolates the variable—Testing one element at a time gives clear insights.
✅ It maximizes a proven message—Instead of reinventing the wheel, they’re optimizing.
✅ It helps scale efficiently—Once they find the best visual, they can pump more budget into it.
🔥 Great static ad by Ecosa
This is how you do simple yet effective.
Ecosa keeps it clean—just the product, a sharp USP, and great copywriting. No fluff, no distractions.
🚀 Why it works:
✅ Shows, doesn’t tell—The product is front and center.
✅ Strong USP—Clearly highlights why it’s different.
✅ Less is more—No over-explaining, just straight to the point.
🔥 Great ad by Huel
Not just a solid ad—a masterclass in headline testing.
Huel nails the USP & core benefits in the headline, but here’s what’s even smarter: they’re testing three different headlines with everything else staying the same.
🚀 Why this works:
✅ Keeps testing focused—One change at a time for clear insights.
✅ Finds the best hook—Different headlines = different emotional triggers.
✅ Maximizes ad performance—Once they find the winner, they can scale fast.
3. Static Image With hook
🔥 Great static ad by Obvi
This is how you pack USPs, benefits, and trust into a single image—without overwhelming the viewer.
Obvi keeps it simple & effective, showcasing:
✅ Clear product benefits—So customers instantly see the value.
✅ Trust signals—Badges, certifications, or guarantees that remove doubt.
✅ Social proof—Reviews or results that make the product feel like a must-have.
4. Static Image with headline & review
🔥 Simple yet powerful ad by Ridge
A scroll-stopping headline + a solid review—sometimes, that’s all you need.
Ridge keeps it simple, effective, and profitable by letting the review do the selling. No over-explaining, no distractions—just a strong social proof paired with a compelling headline.
🚀 Why this works:
✅ The headline grabs attention—Makes you stop and read.
✅ The review builds trust—Real customer words = instant credibility.
✅ Minimal but high-impact—No fluff, just what matters.