🗓️ Wednesday, 30th Oct 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
We’re in the thick of planning season for Black Friday and Cyber Monday, and we all know these days can be make-or-break moments for ecommerce brands! So, if you’re looking for some fresh ideas to stand out on social media, we’ve got you covered with 25 creative post ideas to make this BFCM a knockout success.
Feel free to forward these must-try post ideas to your social media team and let the creativity flow 🚀
Let’s dive in!
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1. Countdown to Black Friday
Start building up the anticipation with a countdown. A simple, eye-catching graphic with a countdown to Black Friday can spark curiosity and excitement. Each day, remind followers that something big is coming and that they won’t want to miss it.
2. Showcase Top 5 Best-Selling Products
Build credibility by spotlighting your bestsellers! Create a post that highlights your top five products and drop a hint that they’ll be on sale for Black Friday. It’s a great way to let your audience know they’ll be getting top-quality items at a steal.
3. Behind-the-Scenes Prep
Take followers behind the scenes to see all the hard work that goes into preparing for Black Friday. Whether it’s stocking up, packing boxes, or setting up your displays, this kind of content builds transparency and gives a human touch to your brand.
4. Run a Quick Poll for Product Interest
Make your audience part of the decision-making process by asking what products they’d like to see on sale. Run a quick Instagram Story poll or Facebook survey. Not only does this drive engagement, but it’s also great market research!
5. Share Smart Shopping Tips
Position your brand as helpful and informative by sharing tips on how to make the most of Black Friday deals. These could be simple carousels on Instagram or quick TikTok videos with tips to shop wisely (especially on your site!).
6. Gift Guide for Everyone
Make gift-giving easy for your customers by creating themed gift guides. Think “Gifts for Her,” “For Him,” or “For the Kids.” Show how your products fit each category, making it easy for customers to pick the perfect gift.
7. Followers-Only Exclusive Offers
Everyone loves a good exclusive! Share a post or story that reveals a special discount code only for your social followers. It’s a great way to build loyalty and keep followers coming back.
8. Product Demo or Tutorial Video
Showcase your top product in action with a demo video or tutorial on how to use it. These short, engaging clips are perfect for Instagram Stories, TikTok, or Reels, helping people understand why they need your product.
9. Happy Customer Testimonials
Nothing says “trustworthy” like the voice of happy customers. Share user-generated content (UGC) with quotes, photos, or videos from real customers talking about their love for your products.
10. Limited-Time Flash Deals
Make some noise with a quick flash sale! Use stories or posts to alert followers about time-sensitive discounts. The urgency is a big purchase trigger and encourages fast decisions.
11. Showcase Current Trends
Highlight popular trends or categories in your industry. Show followers what’s “hot” this season, with your products front and center as must-have items for the trendsetters.
12. Surprise Discount Codes in Stories
Boost engagement by offering surprise codes in stories. Followers have to watch your stories for the chance to snag a code, making them more likely to stick around and engage.
13. Perks of Being a VIP
Share the perks of joining your loyalty program or subscribing to your email list, like early access to sales or exclusive discounts. Everyone loves feeling like a VIP!
14. Remind Shoppers of Shipping Times
To help customers plan ahead, share a friendly reminder about the last day to order to receive items by Christmas. This can prevent frustration and create a more positive shopping experience.
15. “Tag a Friend” Giveaway
Boost reach with a “Tag a Friend” contest. Let followers tag friends for a chance to win a discount or gift. This is an easy way to expand your audience and get people talking about your brand.
16. Unboxing Tutorial
Create a reel or TikTok showing a perfect unboxing experience. Encourage followers to recreate it, showcasing the thrill of receiving your product.
17. Meet the Team
Show some love to the faces behind your brand. Highlight your customer service team, packers, or social team to bring a human touch that makes your brand more relatable.
18. Highlight Flexible Payment Options
Make shopping easy by highlighting any flexible payment options like “buy now, pay later.” This can make customers more comfortable with larger purchases.
19. Product Comparison Post
Help customers choose between similar items by creating a carousel comparing products. Showcase the features of each so customers can make an informed decision.
20. Black Friday Success Checklist
Create a quick list with all the essentials for a successful shopping experience, like setting up an account, adding items to a wishlist, and signing up for sale alerts.
21. Fun Facts About Black Friday
Share interesting stats or trivia about Black Friday to add a bit of entertainment to your posts. These can be lighthearted and fun, breaking up the sales-heavy content.
22. Shopping Tips for Mobile Users
Encourage on-the-go shopping by giving tips on navigating your store from a mobile device. With more people shopping on their phones, it’s a thoughtful touch.
23. Friendly Return Policy Reminder
Build trust by sharing how simple it is to return items. This reassurance can ease the buying decision, especially for new customers.
24. Thank You Video
Make a heartfelt thank-you video showing gratitude for your customers’ support throughout the year. Remind them of the exciting deals that await!
25. Share Your Customers’ Photos
Encourage followers to tag you in their photos with your products and share them in your stories. This builds community and shows genuine love for your brand!
Remember, the key is variety! You don’t have to use every idea here, but mix it up to keep your followers engaged and excited about your brand.
Happy posting, and here’s to a standout Black Friday and Cyber Monday!
Cheers,