13 Black Friday Pop-Up Ideas You Need to Copy!
☕ The Growth Espresso Edition #97
🗓️ Thursday, 31st Oct 2024
Hi, and welcome back to Growth Espresso - your one-stop destination for everything e-com.
In today’s edition, we’re giving you 32 pop-up ideas that are proven to grab attention, keep shoppers engaged, and convert those last-minute browsers. From spinning wheels for instant discounts to countdown timers that play on FOMO, these ideas are designed to amplify sales and build hype.
Each pop-up style is perfect for different goals, so whether you’re after more email sign-ups, higher cart values, or exclusive loyalty perks, there’s something in here for you. And the best part? These are all easy-to-adapt examples, so you can put them into action right away!
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Ideas for Black Friday popups
Build the “early access” list
Convert paid visitors with a dedicated popup
Drive traffic to pages with deals
Show personalized offers
Upsell and cross-sell
Increase the average order value
Give a free item for purchase
Gamify shopping experience with wheel popups
Launch a special giveaway
Drive urgency in last-minute shoppers
Add more customers to your loyalty program
1. Give New Visitors a Sneak Peek of Your Black Friday Sale
Let’s face it—new visitors on your site are often just browsing. They’re intrigued but may not be ready to commit yet. So, why not give them a little nudge with a pop-up teaser for your upcoming Black Friday sale?
Example 1:
Example 2: inviting users to join email list for early access to exclusive discounts
Obvi took it a step further. Instead of just collecting emails, they asked for phone numbers, knowing that SMS messages get opened about 98% of the time (compared to only around 20% for emails). This way, when Black Friday arrived, they could be sure their deals would get seen!
Example 3: With a built-in countdown timer:
2. Grow Your Email List on Black Friday
Example 1:
Example 2: Giveaway Popup
• High Conversion: Product giveaways rank as the #3 top-converting incentive in popups.
• Proven Success: Black Friday popups with giveaways can reach conversion rates up to 81.7%.
3. Announce Your Black Friday Deals to All Visitors
Ensure every visitor knows about your Black Friday deals by using a bold, eye-catching popup.
Example 1:
Example 2:
4. Launch an exit-intent popup for subscribers
Example 1:
Example 2:
Example 3:
5. Gamify the user experience
Example 1:
Example 2:
Example 3:
